SFX Privacy Policy

Last Updated: 02/05/2020

The San Francisco Exchange Company Inc. (SFX) Privacy Statement discloses the information privacy practices for The San Francisco Exchange Company Inc. (SFX) United States Web site, www.sfx-resorts.com is intended for use by SFX Members that are over 21 years of age.

Your Email Address:

The San Francisco Exchange Company Inc. (SFX) will not at any time give or sell your registered email address to any third party. From time to time SFX may at it’s discretion email you special offers from third parties that represent an excellent value.

Information Collected About You:

The San Francisco Exchange Company Inc. (SFX) collects personally identifiable information (“PII”) about you that you specifically and voluntarily provide. PII includes information that can identify you as a specific individual, such as your name, phone number, or e-mail address. On all The San Francisco Exchange Company Inc. (SFX) pages that collect PII, we specifically describe what information is required in order to provide you with the product or service you have requested.

The San Francisco Exchange Company Inc. (SFX) Collects PII When You:

– Complete a Membership Application.
– Book accommodation space.
– Participate in a survey; contest, or sweepstakes.
– Contact The San Francisco Exchange Company Inc. (SFX)
– The San Francisco Exchange Company Inc. (SFX) collects your Member ID, password, and e-mail address when you register to become an SFX member.
– Traveler profile information.

This policy also applies to information we collect:

– On or through this Website.
– Over the phone, email, text, and other electronic messages between you and Us.
– Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
– When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Website.

The San Francisco Exchange Company Inc. (SFX) collects the full name and contact number for a traveler when a travel reservation is made. We may also collect information about each traveler’s preferences. When someone other than yourself is accompanying you on travel purchased through The San Francisco Exchange Company Inc. (SFX), we may collect PII and travel preferences about that individual. You should obtain the consent of other individuals prior to providing The San Francisco Exchange Company Inc. (SFX) with their full names, contact numbers, e-mail addresses, and travel preferences, as they will be unable to directly access our systems to view or change any information you provide on their behalf.

Accommodation Booking Information

The San Francisco Exchange Company Inc. (SFX) collects the billing address of the credit card that is used to book accommodations. We will also collect credit card information, including card number, card type, cardholder name, and expiration date, in order to bill you for accommodations booked through The San Francisco Exchange Company Inc. (SFX) Our site is a secure site. The San Francisco Exchange Company Inc. (SFX) is required to give certain information to the resort where you, or your guests are booked. This includes, your full name, address, email, and phone number.

Contests And Sweepstakes Information

Occasionally, The San Francisco Exchange Company Inc. (SFX) may offer our Members and site visitors an opportunity to participate in a contest or sweepstakes. Information collected by The San Francisco Exchange Company Inc. (SFX) when you participate in a contest or sweepstakes may include your full name, e-mail address, and street address.


The San Francisco Exchange Company Inc. (SFX) may offer our Members and site visitors an opportunity to participate in surveys regarding their experience with our site and/ or resort experience. For our members, we may also send these surveys via e-mail. You are under no obligation to respond to any survey, and you may unsubscribe from receiving these e-mail surveys by following the unsubscribe instructions in any e-mail survey you receive. Information collected by The San Francisco Exchange Company Inc. (SFX) when you participate in a survey may include your full name, e-mail address, and street address.

Contacting The San Francisco Exchange Company Inc. (SFX)

The San Francisco Exchange Company Inc. (SFX) collects PII such as your full name, Member ID, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your itinerary, logging on to The San Francisco Exchange Company Inc. (SFX), or accessing your account.

Our Vendors

The San Francisco Exchange Company Inc. (SFX) offers third party products and services. Our Vendors may have different privacy policies and practices than The San Francisco Exchange Company Inc. (SFX) We encourage you to review our business partners’ privacy policies to further understand their procedures for collecting, using, and disclosing your information.

Other Information We Collect

Some information is collected automatically every time you visit The San Francisco Exchange Company Inc. (SFX) (e.g., cookies and computer information). In addition, information may be collected from other independent, third-party sources.

Cookies And Other Web Technologies

When you visit The San Francisco Exchange Company Inc. (SFX) we collect information about your computer and assign you a “cookie” (a small, unique identifier text file). You do not provide this information—it is collected automatically as a means of supporting your visit to our site. This cookie does not contain any PII. You can always choose to not receive a cookie file by enabling your Web browser to refuse cookies or prompt you before accepting a cookie. Be advised that, by refusing to accept a cookie, you will not be able to access many services offered by The San Francisco Exchange Company Inc. (SFX).

When you access The San Francisco Exchange Company Inc. (SFX) web site, Member Login area, The San Francisco Exchange Company Inc. (SFX) requires you to sign in as a member, using your Member ID and password. Once you sign in as an The San Francisco Exchange Company Inc. (SFX) customer, we record the Customer ID and the name on the member account in the cookie file on your computer. We may also record your transaction number in this cookie. Your Member ID, password, and the name on your member account is stored in the cookie file as encrypted data, so no one can view the information it contains by obtaining unauthorized access to your computer. Permanent cookie files remain on your computer’s hard drive until you manually delete the file. A cookie file may also be placed on your hard drive by The San Francisco Exchange Company Inc. (SFX) third-party advertising companies. These companies may use aggregated statistics about your visits to this and other Web sites in order to provide advertisements about travel-related goods and services that you may be interested in. The information they collect does not include your PII.

The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. This is primarily accomplished through the use of a Web beacon (a single-pixel GIF), which is placed on our site to collect anonymous information. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No PII is collected during this process. The information is anonymous and does not link online actions to an identifiable person. If you would like more information and want to explore the option of not having this information collected by third-party advertisers, click here.

Computer Information

The San Francisco Exchange Company Inc. (SFX) collects certain technical information from your computer each time you request a page during a visit to The San Francisco Exchange Company Inc. (SFX) This information is collected from your computer’s Web browser to enhance your experience on our site and may include your IP address, operating system, Web browser software, screen resolution, and referrer Web site.

Information From Other Sources

To improve services and enhance personalization, we may periodically obtain information about you from other independent third-party sources and add it to our account information. Additionally, authorized The San Francisco Exchange Company Inc. (SFX) may update your profile to accurately reflect any new profile information included in communications received from you

Marketing Consent

Upon contacting The San Francisco Exchange Company Inc. (SFX) and providing PII such as your full name, e-mail address, and/or contact number, You expressly authorize and consent to receive autodialed and/or pre-recorded telemarketing calls, as well text messages and emails, from or on behalf of The San Francisco Exchange Company Inc. (SFX) at the telephone number(s) provided. You hereby understand that your permission overrides your listing on any state, federal or company do not call list. You also understand that your consent is not a condition of purchasing any good or service.

Final Privacy Policy

This page sets forth the site terms and privacy policies of SFX Preferred Resorts, LLC.: Site Terms of Use.

I. LINKS TO OTHER SITES This Site has relationships with other companies that we allow to place ads and links on our Web pages. As a result of your visit to This Site, ad server companies may collect information such as your domain type, your IP address, and clickstream information. Please note that when you click on one of these links, you are moving from This Site to another Web site. We encourage you to read the site terms and privacy statements of these linked sites as their site terms and privacy policies may differ from ours. II. ORDERS If you purchase a product from one of the companies This Site represents, they will request certain personally identifiable information from you on their order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This Site is not responsible for the site terms or privacy policies of such other sites so review their site terms and privacy policy before completing your order.

Consumer Privacy

INFORMATION WE COLLECT: INDIVIDUAL INTERNET CONSUMERS A. Personally Identifiable Information (PII). Under no circumstances does This Site request or collect sensitive PII such as an Internet user’s medical/health conditions; racial or ethnic origin; political, religious or philosophical beliefs or affiliations; trade union membership or sexual orientation. B. Non-Personally Identifiable Information (Non-PII). When a consumer responds to or views an Internet advertisement served by This Site (such as through third-party Web sites or email solicitation) or visits an advertiser’s web site, we send a cookie and/or gif file (Cookies) to assign an anonymous, unique identifier to the end user’s Internet browser. Cookies are small data files commonly used on the Internet to help optimize and personalize the Internet end user experience and identify repeat visitors to Web sites. This Site uses Cookies to obtain information about the preferences of consumers and the services they select; and, to optimize and personalize the Internet user’s experience. If the Internet user re-visits the advertiser’s site directly, This Site can continue to track the user’s activities. Like most standard Web site servers, we use log files to collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, and date/time stamp. We use the information to analyze site usage, administer the site, understand usage and navigation trends in aggregate, and determine the relevance of content. This information, however, is not linked to any personally identifiable information. We also may use Internet browsing and online purchase data associated with an anonymous identifier to develop a predictive statistical user profile of the end user’s needs and interests. This Site does use Cookies or log files to collect end user’s names, physical addresses, email addresses, phone numbers, credit card numbers, social security numbers, or any other information which can be used to identify a specific person. We may match the IP address and user profile with email address data obtained separately in order to better target campaigns to meet user’s interests but will not share this information with third parties.

II. INFORMATION SHARING This Site may release account and any other personal information when we believe release is appropriate to respond to a subpoena or otherwise comply with the law; or protect the rights, property, or safety of This Site or others. This may include exchanging information with other companies and organizations for fraud protection. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

III. Categories of Information we may collect and their sources

IV. CONSUMER CHOICE AND ACCESS A. Opting Out. Some Cookies have an opt-out option. This process does not remove This Site’s Cookie from your system; it simply replaces it with an opt-out Cookie that does not contain any unique identifiers. If this site provides such a process it is detailed below. Some of This Site’s Cookies do not have an opt-out option, yet you still have the option of blocking the use of Cookies by changing a setting in your Internet browser. Please see your browser supplier’s Web site for details on how to do this. This site does not maintain a process for an individual consumer to opt-out of This Site’s Cookies.

B. Accessing Consumer Information. In order to ensure full access to your persona data, we employ the following methods for making a request for access to your personal data, as well as submit a request to remove any identifiable personal data.

Via Toll Free Number at 1-800-739-9969

Via Email to Accounts@sfxresorts.com

Please ensure that you provide the needed information to properly validate your identity or the identity of the party you represent. A clear request to view or to delete must be included in the content of your message. Any request to delete information must be confirmed via a follow up message.

The required identification information is as follows.
First Name:
Last Name:
Email address:
Phone Number:

Via postal letter: Requests can also be made via letter to,
1350 Old Bayshore Hwy Ste. 520, Burlingame, CA 94010, USA
Attn: Privacy Requests SFX Preferred Resorts

V. SECURITY This Site employs industry standard security measures to ensure the security of all data. Any data that is stored on This Site’s servers is treated as proprietary and confidential and is not available to the public. This Site allows access to this data only to those employees or third parties who have a need to know such information for the purpose of effectively delivering This Site’s products and services by means of user login and password requirements. No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of This Site to intercept or access transmissions or private communications unlawfully. While we strive to protect your PII, This Site cannot ensure or warrant the security of any information you transmit to us. You acknowledge and assume this risk when communicating with This Site. VI. CONSENT AND CHANGES This Site may find it necessary or be legally obligated to update this Privacy Policy from time to time. When we do, we will post those changes on this page and update the effective date so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it. Except as otherwise required by law, modifications to this Privacy Policy will not affect the privacy of data collected by This Site prior to the effective date of the policy change. VII. PERSONAL INFORMATION OF MINORS This site and its services and not intended or targeted towards minors. This includes all minors below the age of 18 years of age. Any submission of a minor’s information without affirmative authorization is in direct violation of this policy and the terms and conditions.

VIII. DATA PROCESSING/SAFE HARBOR the European Union (EU) maintains strict privacy laws. These rules differ significantly from US laws. To reconcile these differences, the US and the EU have created a Safe Harbor that defines mutually acceptable privacy operations. This Site adheres to the Safe Harbor principles. For more information see www.export.gov/safeharbor. VIIII. LIMITATION OF LIABILITY, THIRD PARTY INFORMATION & LANGUAGE YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND OUR SITE TERMS (INCLUDING LIMITATIONS ON DAMAGES, AND ARBITRATION OF DISPUTES). YOU AGREE THAT THIS Site€™S LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE GREATER OF THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY THIS SITE OR $250 TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED BY OUR TERMS AND CONDITIONS. You also agree that you have provided notice to, and obtained consent from, any third party individuals whose personal data you supply to This Site with regard to: (a) the purposes for which such third party’s personal data has been collected; (b) the intended recipients or categories of recipients of the third party’s personal data; (c) which of the third party’s data are obligatory and which data, if any, are voluntary; and (d) how the third party can access and, if necessary, rectify the data held about them. It is the express will of the parties that this agreement and all related documents have been drawn up in English.